Specialist in Programmatic

A programmatic media specialist buys online advertising through software instead of negotiating each ad by hand. Using demand-side platforms, you set up campaigns, choose audiences, set budgets and bids, upload creative, and then watch performance closely, adjusting targeting and spending as results come in. You also check that ads show on suitable sites, deal with measurement and reporting, and explain results to marketing managers and clients. Much of the day is spent in dashboards and spreadsheets, with regular meetings and calls.