Head of Performance

As a head of performance, you lead the team that runs paid advertising and measures how well marketing spends its money. Day to day, you set the strategy for paid campaigns across channels like search, social media, and display ads, decide how to split the budget, and track results closely to make sure every dollar works hard. You guide your team, analyze the numbers, and adjust plans to hit growth targets efficiently. You spend your time reviewing data, planning strategy, leading your team, and reporting results to company leaders.