Profession
Performance Marketing Analyst
Measurable results for each campaign.
A performance marketing analyst manages and measures paid advertising, such as search, social, and display campaigns, with a focus on results you can track. On a typical day you review dashboards for campaigns on platforms like Google Ads and Meta, adjust budgets and bids, test new ad copy and audiences, and look at metrics like cost per acquisition, return on ad spend, and click-through rate. You check that tracking is set up correctly, run A/B tests, and write short reports telling the team what is working, what is not, and what to try next. Collaboration with designers, copywriters, and sales or product teams is constant.
Average salary
$4,000 – $9,000
Education
3 years
Employability
91%
🎥 See what it's really like
What Is Performance Marketing?
Clear explanation of how performance marketers measure and optimize paid campaigns.
A Day in the Life of a Performance Marketer
Follows a performance marketer through a real workday of campaigns and reporting.
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❓ Frequently asked questions
How much does a Performance Marketing Analyst professional earn?▾
Salary ranges from $4,000 – $9,000 per month, depending on specialization, region, and experience. Professionals in major cities tend to earn above the national average.
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