Specialist in Retention Marketing

A retention marketing specialist focuses on the customers a company already has. Your goal is to keep them buying, using the product, and feeling good about the brand, rather than leaving for a competitor. In a normal week you might study why subscribers cancel, build an email or push-notification campaign for people who have gone quiet, test a loyalty offer, and report to your team on which messages actually brought people back. You work closely with product, design, customer support, and data teams, mostly on a computer.