Email Marketing Specialist

As an email marketing specialist, you manage the emails a company sends to build relationships with its customers over time. You focus on the customer database, creating automated flows and segmented campaigns that guide people from their first sign-up to becoming loyal buyers. You write and schedule emails, keep the contact list clean and organized, and track measures like open rate, click-through rate, and conversion to keep improving. You work closely with the wider marketing team, usually inside a company or at a marketing agency.