CRM Analyst

As a CRM analyst, you manage how a company talks to its customers to keep them engaged and coming back. You work with tools that send emails, texts, and app notifications, segmenting customers into groups and building automated journeys, like a welcome series or a win-back campaign. Day to day, you analyze customer data, plan and set up campaigns, run tests to see what works, and track metrics like open rates, engagement, and retention to improve results over time.