Marketing Data Specialist

A marketing data specialist brings together customer information from many sources and uses it to help marketers reach people more effectively. You clean and combine data, build segments such as new customers or frequent buyers, create dashboards, and help personalize emails, ads, and website experiences. You also help teams measure which efforts bring results. Day to day, you work with marketers, analysts, and engineers to make data usable and trustworthy. Accuracy matters a great deal, since a small data mistake can send the wrong message to thousands of people.