Sports Marketing

A sports marketing specialist helps teams, leagues, athletes, and brands reach fans and make money from the passion people feel for sport. In practice you might build a sponsorship package, plan a game day promotion, run a social media campaign around a big match, or write a pitch for a company that wants to be tied to a team. You work with ticketing, communications, partnership, and creative teams, and you measure what worked by looking at audience response and partner results.