Specialist in Digital OOH Media

As a digital out-of-home media specialist, you plan advertising campaigns for the digital billboards and screens found in cities, highways, and public spaces. Day to day, you decide which screens and locations will best reach a brand's audience, then use data about foot traffic and demographics to target campaigns effectively. You increasingly use programmatic tools that buy screen space automatically based on rules and audience data. You coordinate with brands, screen networks, and creative teams, track how campaigns perform, and adjust to get the best results. The work blends media strategy, data analysis, and the logistics of running ads across many physical locations.