Communication Planner

As a communication planner, you are the strategist behind advertising and marketing campaigns, figuring out what a brand should say, to whom, and through which channels. Before designers and copywriters start creating, you study the audience, research the market, and write the brief that guides the whole team. Day to day you dig into data about consumers, analyze what competitors are doing, define the core message, and choose the mix of channels, from social media to video to events. You work at the crossroads of creativity and analysis, presenting your thinking to teams and clients and making sure every piece of a campaign points in the same direction.