Digital OOH Specialist

As a digital out-of-home specialist, you plan and run advertising campaigns on the digital screens people see in the real world, like billboards, mall displays, transit screens, and interactive panels. Day to day, you decide where and when ads should appear, coordinate the creative content for each screen, and use data about locations and audiences to reach the right people. You work with brands, media companies, and screen owners, balancing budgets, schedules, and goals. Much of your work involves planning, analyzing performance, and making sure campaigns run smoothly across many physical locations at once.